Entry #13

The main argument of the “Rosie the Riverter” poster from World War II is that the women that were filling in jobs left by men going off to fight in Europe and the Pacific can do those jobs. It was designed to recruit more women to the work force as it helped give them a bargaining position for women’s rights. It also was meant to show the American society that women were quite capable of producing airplanes and tanks. In order to build the image of a strong woman worker, the poster shows a women with her hair tied back and flexing her arm muscles in order to show she has the strength to hold her place in the work force. Furthermore, she has a serious look on her face showing that women can be serious workers. The poster also employs clear font so that there is not difficulty in understanding the text. The giant image also draws the attention to the attributes of the working woman, and the voice box shows that she is defending herself and calling other women into the work force during World War II. The color also does this as it is not too bright that it distracts the viewer from the message of the poster, but the blue surrounding the text makes the text, and the woman, stand out against the yellow background, as well as attracting the viewer’s attention. Therefore, I think the designer effectively portrayed the message of the poster to those who viewed it.